Blue Bus Cultured Foods

In 2014 a small startup called Blue Bus Cultured Foods contacted me to create a brand for organic, local an naturally fermented foods. They wanted the logo and name to reflect on a 1973 blue VW bus that was the owners “fun-mobile”, that inspired memories of camping, cooking on an old Coleman stove, traveling to stunning locations and taking in all of life.

After may iterations we landed on a symbol of their coming of age that also was the vehicle driving themto their next chapter in life and business.